The Legend: Michael Jordan

Air Jordan 1 Banned

”On October 15, Nike created a revolutionary new basketball shoe,” the narrator intones. “On October 18, the NBA threw them out of the game. Fortunately, the NBA can't stop you from wearing them. Air Jordans. From Nike."

Ritorno al futuro - Parte II

Nike Mag

Immortalized in the 1989 film 'Back to the Future II,' the Nike Mag was finally released to the public in September 2011. Though the shoe lacks the self-lacing feature, it’s an aesthetic match to its filmic counterpart, complete with an electroluminescent Nike logo on the strap and glowing LED arrays at the midsole and heel. The 2011 production run was limited to 1500 pairs and released through charity eBay auctions where proceeds went directly to Michael J. Fox’s Foundation in finding a cure for Parkinson's Disease.

James Jebbia and the creation of

Supreme

“When you see the lines for Supreme in New York or London, you see so many different types of people, and they are people you can relate to—they understand high-low, they’re smart, they’re intelligent, and they’re humorous. They know what they want, and they are very loyal—and a customer who is loyal is a real aspiration for anybody with a brand.”

Kim Jones, creative director at Louis Vuitton ( 2011-2018)

Jeff Staple and

Pigeon dunk "riot" release

which has almost caused a riot on New York's Lower East Side.

“When Nike asked me to do this, I had already designed about seven or eight shoes with Nike… , I didn’t design it with the intent of making it a hyped thing. I just wanted to make a dope thing that’s timeless… I purposefully wanted to make a shoe you could rock all the time or you can covet and put on a shelf. I think that’s why there’s extreme scarcity with the Pigeon dunk."

JS.

Kanye West

Adidas Yeezy

“I. Am. Warhol. I am the number one most impactful artist of our generation, in the flesh. I am Shakespeare, Walt Disney. Nike. Google.”

Kanye West say after severed ties with Nike in favor of a $10 million deal with Adidas. In return for signing, Adidas offered Kanye West full creative control over the direction of Yeezy sneakers and a percentage of all royalties.

Virgil Abloh

Nike x OFF-WHITE

"More than anything, i fell like i'm a descendent of anyone from Kanye west to Pharrel Williams to Basquiat or Warhol".